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The Research rEvolution Starts In Philadelphia
For a few years now GreenBook and I have been working to build a global platform to support and drive innovation in the insights space. It’s been a bit of an obsession really. We’ve been...
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Insight Innovation Comes To Europe!
I am thrilled to share this news with our readers! After selling out the last Insight Innovation eXchange (IIeX) conference held in Philadelphia, we’re now expanding the event series to Europe! IIeX...
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#IIEX Health Recap: It’s All About the Patient
Editor’s Note: Last week almost 230 insights professionals focused on the healthcare industry convened in Philadelphia for the inaugural IIeX Health event. With multiple attendees from over 30...
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The Technology Dilemma
By Zoe Dowling We live in a tech-centric world. It is rapidly changing how we live. It is driving cultural change. It is challenging and revamping almost every brand and industry, and market...
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The Return on Investment from Insights Part 2 – How to grow your budget
By Andrew Cannon, Executive Director, GRBN Part 1 of this blog focused on why you need to care about the ROI from insights, and just in case you missed it; here’s the link. The first part of the blog...
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Innovate With Confidence, Not Buzzwords
Editor’s Note: This post is part of our Big Ideas Series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Thor Ernstsson will be speaking at IIeX...
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